If you are not intentionally building your personal brand, you’re missing out on an opportunity to position yourself to reach the next level in your career, shift direction, or even transition to a different industry. In a competitive career climate, that’s not something you can afford to overlook.
The content that you share, along with the way you present information, is all part of the way people will see you and the opinions they will form before they even have a personal connection with you. If you want people to see you as a thought leader in your field, you need to be intentional about how and what you’re communicating through all your marketing channels – your social media presence, your resume, and even your networking conversations.
Your career success does not depend only on your accomplishments; it is also defined by how well you articulate what you achieve.
What does your current personal brand tell people about you? Does it reflect your expertise and the value you add to your team?
One way to assess the impact of your personal brand is by the amount of interest it attracts. How often are you noticed by those within your industry? If your current personal branding isn’t generating career opportunities or valuable connections, then it’s time to consider how you can develop it to start attracting attention!
The foundation of your personal brand is your message – what you want to convey about yourself and your abilities – so it starts with defining what you want to be known for. Think about your target audience. Who do you want to attract with your personal brand? Recruiters, industry leaders, colleagues? You have to identify what they need to know about you in order to want to know more. What information will pique their interest in what you have to offer?
After clarifying who you want to attract and the message you need to communicate, you can look at the image you’re currently promoting of your professional self and determine if it’s reflecting what you want to be known for.
The other aspect of your personal brand is the way you’re communicating what you have to offer. When recruiters view your LinkedIn profile, your resume, or your Twitter account, what impression will they have about your professionalism or your attention to detail? Your grammar, the topics you discuss, and the way in which you interact with people speaks volumes about who you are as a person. The images and fonts you use also influence people’s perspectives of you.
One of my clients experienced this firsthand after working with me to develop an engaging resume with a modern format. He was brought in for an interview, and the CEO told him that his resume was so professional that he wanted to hire my client even before he had met him! Because of his effective personal branding, he came into the interview with a distinct advantage. The CEO already had such a positive opinion of him that he expected my client to succeed. The resulting job offer was a significant increase to his 6-figure salary and a better corporate culture that his last position.
How is the information you’re conveying to people about your professional achievements and expertise affecting your career journey?
If you’re feeling stuck with where you’re at in your career, and you’re looking for a way to position yourself to get noticed, even in a competitive career climate, you need to focus on building a strong personal brand that attracts attention.
If you’re ready to create a compelling personal brand that opens the door to new opportunities, just like my client did, I’ve developed a course with all the tools you need to leverage your personal brand to reach the next level in your career.
Apply here for the opportunity to stop chasing jobs and start attracting opportunities by creating the Ultimate Engaging Personal Brand!
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